Online Video Advertising

Videostrip lanceert de VPAID interactieve pre-roll

Vandaag draait de eerste VPAID compliant pre-roll in het Videostrip netwerk. Het gaat om een interactieve commercial van de Film Doodslag, met Theo Maassen.

De gebruiker ziet een korte teaser van deze speelfilm. Hij wordt uitgenodigd om een langere versie te bekijken.. Deze wordt getoond binnen de zelfde player.

VPAID standaardiseert de communicatie tussen de video player en de in-stream video-advertentie (de pre-roll), wat interactie met de kijker mogelijk maakt. De mogelijkheden om de interactie met de eindgebruiker aan te gaan, zijn legio: van het tonen van extra videocontent en het spelen van een game tot het aanvragen van een proefrit. Dit alles kan binnen de Videoplayer. De kijker hoeft niet eerst worden verleidt om te klikken naar de website van de adverteerder.

De interactieve pre-roll combineert hiermee de interactie van een online advertentie met de effecten van een TV-commercial. Met de komst van de nieuwe standaard kan een adverteerder de interactieve videocommercial tonen over een zeer groot aantal websites.

Om een indruk te krijgen, bezoek http://sites.videostrip.com/cases

 

Post to Twitter

Poll

Wat is voor jou de meest belangrijke kpi van het inzetten van online video

View Results

Loading ... Loading ...
  • Hyundai Embraces New Message 22 mei 2015
    Female empowerment and body issues campaigns have been big winners lately, scoring top video views. But in April one of the biggest surprises came from an auto brand: Hyundai. Hyundai's "Message from Space" is the brand's most viewed branded video campaign of all time. Less than two weeks after its release, it had generated more […]
  • Izberg Marketplace Turns Any Website Into An E-Commerce Marketplace 22 mei 2015
     Meet Izberg Marketplace, a French startup that has been flying under the radar for a while. The company recently grabbed $1.7 million from Alven Capital (€1.5 million) — and it’s already profitable. Izberg provides one of the most flexible e-commerce solutions available, and it finds the right balance between customizability and complexity. “We can add […]
  • Viral Friday Week 21/2015: Dior, Pizza Hut & Spotify 22 mei 2015
    Viral Friday is de wekelijkse rubriek op Marketingfacts in samenwerking met Mindshare, waarin de beste virals van de afgelopen week worden belicht. Met deze week video's van Dior, Pizza Hut & Spotify. Heb je een tip? Stuur 'm op! Lees meer over: Viral Friday Week 21/2015: Dior, Pizza Hut & Spotify.
  • CrowdJustice Wants To Bring Crowdfunding To Public Interest Litigation 22 mei 2015
     CrowdJustice, a London-based startup founded by ex-United Nations lawyer Julia Salasky, is a crowdfunding platform for “public interest” litigation. The idea is to bring the Kickstarter model to legal cases that would otherwise find it hard to get funded, in a bid to widen access to justice. Read More
  • Europese online-advertisingmarkt bereikt een mijlpaal van 30 miljard euro 22 mei 2015
    Online advertising groeide in 2014 met 11,6 procent tot een marktwaarde van 30,7 miljard euro. Dat blijkt uit de 'AdEx Benchmark 2014', het jaarlijkse onderzoek naar de staat van de Europese online reclamemarkt. Dat is een double digit groei voor het vijfde opeenvolgende jaar. Mobile en video-advertising zorgden wederom voor de grootste groei en zijn nu verantwoordelijk voor een aanzienlijk deel van de display […]
  • Unsolicited Advice To The Graduate 21 mei 2015
    I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting the "$10 for second place in the beauty contest" card in Monopoly -- but since it is not the commencement address, it means I don't have to provide any practical advice […]
  • Will YouTube Viewers Click 'Shop' Instead of 'Skip' on Pre-Roll Ads? 21 mei 2015
    Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with an optional "click to shop" button on pre-roll spots. The new button will often appear adjacent to the "Skip" button that YouTube fans know […]
  • Yandex Pushes Privacy With Beta Release Of Its Minimalist Browser 21 mei 2015
     Russia’s Yandex has added a suite of new privacy centric features to an experimental browser it unveiled last year, as well as now switching the software from alpha to beta — and making it its default browser for international users. Read More
  • 5 tips voor succesvol online innoveren: leer meer dan alleen de moonwalk 21 mei 2015
    Online innoveren, hoe doe je dat? Hoe zorg je dat jouw idee naar een resultaatgericht iets transformeert? Zelf stond ik vorig jaar voor deze uitdaging en deel graag hier mijn ervaringen. Lees meer over: 5 tips voor succesvol online innoveren: leer meer dan alleen de moonwalk.
  • Video Ad Views See Strongest Growth Rate in Three Years 20 mei 2015
    Consumers are snipping the apron strings to the TV. That doesn't mean they're cutting the cable cord, per se. But it does mean that, with each passing quarter, TV viewers are growing more comfortable with watching their programming on other screens. Viewership of long-form programming on demand has grown 50% year over year, and more […]
  • SwiftKey Launches Its Keyboard Theme Store On iOS 20 mei 2015
     Predictive keyboard maker SwiftKey is today flicking the monetization switch for its iOS app, with the launch of a keyboard theme store which it debuted on its Android app last year. Read More
  • Croatian Startup Oradian Raises Seed Funding For Its Microfinance Platform 20 mei 2015
     Oradian, another European startup offering cloud-based software for micro finance institutions (MFIs) in developing markets, has picked up financing of its own. Read More
  • Rentecarlo Launches U.K. Peer-To-Peer Car Rental Marketplace 20 mei 2015
     Rentecarlo, the U.K. startup and graduate of accelerator Ignite100, is officially launching today with a peer-to-peer car rental marketplace that lets anybody rent out their own car. Read More
  • Amino Acquires Booxmedia, The Cloud-TV Platform Founded By Ex-Nokians, For €7.9M 20 mei 2015
     Booxmedia, the Finnish cloud-TV platform founded by ex-Nokians, has seen an exit today. The Helsinki-headquartered company has been acquired by Cambridge, U.K.-based and AIM-listed IPTV provider Amino for €7.9 million. Read More
  • Games Community Palringo Acquires Helsinki-Based Chat Games Developer Tribe Studios 20 mei 2015
    Palringo, a platform where users can chat, play games and build communities around mobile games, has acquired Finnish game developer, Tribe Studios. Terms were not disclosed. The moves follows its acquisition last year of Swedish game studio, Free Lunch Design. Read More
  • How Increased Autoplay Adoption Will Push Advertisers To Think Creatively 19 mei 2015
    An important shift in online video advertising is ushering in a new era of video consumption. Some of the biggest online media platforms, including Yahoo, Facebook and Twitter, have made headlines by announcing autoplay video products that appear within environments previously confined to display.
  • Wallapop Is Poised To Disrupt Classifieds, As Accel, Insight, Fidelity Pack Its War Chest 19 mei 2015
     Wallapop, a second hand marketplace mobile app for selling stuff locally, has been quietly raising substantial investment from Accel Partners and others. Read More
  • ReclameReview: Hostnet 19 mei 2015
    Hoe communiceer je als hostingprovider dat je meer te bieden hebt dan alleen het registreren van domeinnamen? Simpel: je vertelt gewoon op welke manieren je de bondgenoot voor ondernemend Nederland bent, zoals Hostnet doet. Lees meer over: ReclameReview: Hostnet.
  • Yota Launches Crowdfunder To Get Its Dual-Screen E-Ink Smartphone To The U.S. 19 mei 2015
     Fans of unusual smartphones should point their eyes at this Indiegogo campaign. Russian smartphone upstart Yota Devices has today launched its crowdfunder to bring its sequel dual-screen e-ink Android-based smartphone, the Yotaphone 2, to market in the U.S. Read More
  • Handy Expands Its Vacation Rental Cleaning Service 19 mei 2015
     Collaborative consumption is reworking all sorts of established societal norms and regulatory processes. It’s also generating new business opportunities for startups that sit outside the immediate category. To wit: on-demand cleaning startup Handy is today launching a hospitality service tailored for vacation rental hosts — expanding on an existing cleaning offering for Airbnb… Read More