Online Video Advertising

Videostrip lanceert de VPAID interactieve pre-roll

Vandaag draait de eerste VPAID compliant pre-roll in het Videostrip netwerk. Het gaat om een interactieve commercial van de Film Doodslag, met Theo Maassen.

De gebruiker ziet een korte teaser van deze speelfilm. Hij wordt uitgenodigd om een langere versie te bekijken.. Deze wordt getoond binnen de zelfde player.

VPAID standaardiseert de communicatie tussen de video player en de in-stream video-advertentie (de pre-roll), wat interactie met de kijker mogelijk maakt. De mogelijkheden om de interactie met de eindgebruiker aan te gaan, zijn legio: van het tonen van extra videocontent en het spelen van een game tot het aanvragen van een proefrit. Dit alles kan binnen de Videoplayer. De kijker hoeft niet eerst worden verleidt om te klikken naar de website van de adverteerder.

De interactieve pre-roll combineert hiermee de interactie van een online advertentie met de effecten van een TV-commercial. Met de komst van de nieuwe standaard kan een adverteerder de interactieve videocommercial tonen over een zeer groot aantal websites.

Om een indruk te krijgen, bezoek http://sites.videostrip.com/cases

 

Post to Twitter

Poll

Wat is voor jou de meest belangrijke kpi van het inzetten van online video

View Results

Loading ... Loading ...
  • Fox Is Rebuilding Its Slate, One Hit at a Time 2 maart 2015
    As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there in 1992) has run with Newman since 1999. But when she and Newman took over the network last summer, replacing Kevin Reilly, who stepped down […]
  • On the Eve of Turning 30, AOL Dials Up Mobile and Video 2 maart 2015
    AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very beginning of a whole new era. Yes, the once and future king of dial-up faces the daunting task of figuring out its mobile strategy. CEO […]
  • FTC Says Company Deceived Consumers With Ads Touting Good Reviews 27 februari 2015
    AmeriFreight, a company that transports cars, allegedly boasted in its ads that it had "more highly ranked ratings and reviews than any other company in the automotive transportation business." But the company allegedly failed to disclose that the customers who wrote those ads received discounts for doing so, according to the Federal Trade Commission.
  • Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino 27 februari 2015
    The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach a new generation. The Woodridge, Ill.-based company announced on Friday that it is partnering with Kin Community's Rosanna Pansino to create branded tutorials on YouTube. […]
  • Viral Friday week 09/2015: Apple, American Express & Honda 27 februari 2015
    Viral Friday is de wekelijkse rubriek op Marketingfacts in samenwerking met Mindshare, waarin de beste virals van de afgelopen week worden belicht. Met deze week video's van Apple, American Express & Honda. Heb je een tip? Stuur 'm op! Lees meer over: Viral Friday week 09/2015: Apple, American Express & Honda.
  • Hoe online video een Nederlandse startup tot Kickstarter-succes maakte 27 februari 2015
    We horen tegenwoordig veel over opkomende Nederlandse startups. Pareltjes als Blendle en Peerby stelen de show in de media. Maar er zijn natuurlijk veel meer Nederlandste startups - groot en klein - die aan de weg timmeren. Eén daarvan is SPIN remote. Zij slaagden erin om in slechts 40 dagen bijna 115.000 euro binnen te […]
  • PhotoMath Brings Its Awesome Math Equation Solving App To Android 27 februari 2015
     PhotoMath is a nifty little app. You point your phone camera at a math equation, and it will give you the answer and show you all the steps to solve this particular equation. Following its huge success in the App Store, the app is coming to Android. When I first played with PhotoMath before the […]
  • LeadDesk , A SaaS Call Center Startup, Raises €5.5M In Series A Funding 27 februari 2015
    LeadDesk, the Finland-based cloud call center software company, has announced its first funding led by Dawn Capital with participation from public fund, Finnish Industry Investment. This investment round is designed to drive LeadDesk’s growth in European markets with particular focus on UK/Ireland, Spain, and the Benelux region. If you have not heard of them before […]
  • Ga viraal of verbind: kies je eigen kansrijke Kwok 27 februari 2015
    Er was eens... een schokkend nieuwsbericht in Denemarken: het landelijke televisiejournaal maakte melding van de verschijning van een ‘vierde eend’. In één van de stripverhalen van Donald Duck dook er naast het beroemdste eendentrio ter wereld (Kwik, Kwek en Kwak) een vierde neefje op. Een vierde neefje? Waar kwam die ineens vandaan? Het ging ‘gewoon’ […]
  • A Natural? 'Fifty Shades Of Grey' Spoofs Promote Condom Brands 27 februari 2015
    There was a ton of buzz around "Fifty Shades of Grey" in almost every stage of its development, from the moment the cast was announced to the the film's first teasers (which have generated more than 380 million views.) Three brands leveraged the excitement around the film's release with their own content.
  • Stumbling Badly In The Next 12-24 Months? 26 februari 2015
    My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, it's more like "How is the weather in Connecticut?"
  • FCC Bans Broadband Providers From Blocking Traffic Or Creating Fast Lanes 26 februari 2015
    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. The FCC's three Democrats voted in favor of the order, which reclassifies broadband service as a utility, while the two GOP commissioners opposed the move.
  • Should It Matter If YouTube's Massively Popular Disney Collector Used to Make Porn? 26 februari 2015
    If you have a young child who watches YouTube videos, chances are you've stumbled across YouTube's Disney Collector, the mysterious woman who spends 10 to 15 minutes unboxing toys. Despite never showing her face or revealing her name, she's managed to captivate a generation of youth. With more than 5.3 billion views on her clips, […]
  • With $50M Boost, Silent Circle Aims Blackphone At Enterprise Security 26 februari 2015
     Encrypted comms company Silent Circle, one half of the SGP Technologies joint venture behind the pro-privacy Android smartphone Blackphone, has just announced it’s reached an agreement to buy out its hardware partner, Spanish smartphone maker Geeksphone. Read More
  • Are You Ready For The Barcelona Meetup? 26 februari 2015
     We’re less than a week away from the Pitch-Off in Barcelona and we’re excited to see you. If you’ve purchased tickets already, good for you. They are a rare commodity. If you haven’t then you’re kind of out of luck because the event is sold out. Special dispensations may be made if you contact us […]
  • Waarom ik Google en Facebook meer met data vertrouw dan de overheid 26 februari 2015
    Het informatietijdperk zou eigenlijk het datatijdperk moeten heten. Want telkens als we ergens informatie opzoeken, laten we tegelijk een spoor aan data achter. Apple weet waar je nu bent. Google weet wat je zoekt. En Facebook weet wat je leuk vindt. Een uurtje struinen op het internet laat een spoor aan cookies achter, vaak gevolgd […]
  • Google Merges European Operations To Square Up To Regulators And Rivals 26 februari 2015
     United we stand, divided we fall. So goes the old saying that search and mobile giant Google is now taking to heart in Europe, as it faces off with regulators and rivals in the region. The company is merging its European regional and product operations into a single unit, to be led by Matt Brittin, formerly the head […]
  • Samsung Filed The Most Patents In Europe In 2014, U.S. Led The Field By Country 26 februari 2015
     While IBM is number-one when it comes to the number of patents filed in the U.S., in Europe, Samsung is leading the pack. Today, the European Patent Office released 2014 figures for patents filed in the region, which showed that the Korean company, and currently the world’s largest smartphone maker, filed 2,541 for the full year. In […]
  • Top 10 Branded Videos: Adidas Racks Up 21 Million YouTube Views in One Week 25 februari 2015
    Adidas' biggest brand push since 2011 also blew up on YouTube this week. According to this week's Adweek/VidIQ top branded video chart, the sport brand's "Take It" campaign accumulated 21.9 million views and more than 2,800 Facebook shares between its launch on Feb. 13 and Feb. 21. Adidas' endorsers NBA player Derrick Rose (who, coincidentally, […]
  • How Digital Video Can Achieve The TV Standard: Verification AND Viewability 25 februari 2015
    The lines between what we watch on TV, desktop and mobile devices continue to blur, with audiences consuming video of ever-increasing quality at greater rates. So why does a massive gap remain between TV and digital video spending? The answer is simple: We've yet to standardize verification and viewability for video.