Online Video Advertising

Videostrip lanceert de VPAID interactieve pre-roll

Vandaag draait de eerste VPAID compliant pre-roll in het Videostrip netwerk. Het gaat om een interactieve commercial van de Film Doodslag, met Theo Maassen.

De gebruiker ziet een korte teaser van deze speelfilm. Hij wordt uitgenodigd om een langere versie te bekijken.. Deze wordt getoond binnen de zelfde player.

VPAID standaardiseert de communicatie tussen de video player en de in-stream video-advertentie (de pre-roll), wat interactie met de kijker mogelijk maakt. De mogelijkheden om de interactie met de eindgebruiker aan te gaan, zijn legio: van het tonen van extra videocontent en het spelen van een game tot het aanvragen van een proefrit. Dit alles kan binnen de Videoplayer. De kijker hoeft niet eerst worden verleidt om te klikken naar de website van de adverteerder.

De interactieve pre-roll combineert hiermee de interactie van een online advertentie met de effecten van een TV-commercial. Met de komst van de nieuwe standaard kan een adverteerder de interactieve videocommercial tonen over een zeer groot aantal websites.

Om een indruk te krijgen, bezoek


Post to Twitter


Wat is voor jou de meest belangrijke kpi van het inzetten van online video

View Results

Loading ... Loading ...
  • Infographic: Who's Watching Political Ads, and Are They Finishing Them? 2 mei 2016
    As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates (VCR) along party lines, and delved even further into each candidate. "Granular viewership attributes are essential to political advertisers looking to maximize the impact of […]
  • SoundCloud turns on ads and Go premium subs in the UK and Ireland 2 mei 2016
     Now that SoundCloud has inked licensing deals with all the big music rights holders, the startup is wasting no time rolling out subscription services and advertising to a wider number of markets to better monetize its 175 million users and compete better against the likes of Spotify, Deezer, Apple Music and the rest. The music-streaming company — sometimes referred […]
  • 8 Advertising and Editorial Initiatives Bloomberg Media Is Unveiling Today 2 mei 2016
    Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers.  New York-based Bloomberg revealed that it's now garnering 20 million monthly video views while doubling its video streams in the past year. What's more, its […]
  • Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters 2 mei 2016
    Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected move in its competition with fellow SVOD companies like Netflix and Amazon: Hulu is developing its own skinny bundle of cable and network channels, which […]
  • Here's How Much Advertisers Have Increased Their Digital Video Ad Spending 2 mei 2016
    The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media buyers to continue spending on digital. Despite some arguing that shifting dollars away from TV can have an adverse effect, there's still a good chunk of […]
  • Major questions arise over Craig Wright’s claim to be Satoshi Nakamoto 2 mei 2016
     The tech community is currently pouring scorn on the news that Australian entrepreneur Craig Wright has revealed himself to be Bitcoin creator Satoshi Nakamoto. They say the story does not add up, given that his ‘proof’ could simply be an old signature signed by Satoshi and what was previously known about how the Bitcoin inventor […]
  • #DYTG2016: Nederlandse YouTube-markt is 100 miljoen en groeit 2 mei 2016
    “Watchtime, watchtime en watchtime”, Marijn Poeschman van YouTube Benelux haalt de aanwezige creators maar meteen uit een droom. Om het algoritme van Youtube in je voordeel te laten werken zijn thumb-ups, views en aantallen abonnees aardig, maar is kijktijd het allerbelangrijkste, op plaats een, twee en drie.  Lees meer over: #DYTG2016: Nederlandse YouTube-markt is 100 miljoen […]
  • Editor's Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention 2 mei 2016
    In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage plan several times as news hit during the weeks just before deadline that altered and elevated digital video's place in the media and marketing landscape. […]
  • Why Digital Video Is the Ultimate Equalizer Among All Media 2 mei 2016
    The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and PC have long been pitted against each other, in spite of their complementary nature. Before that, it was print versus the internet, broadcast versus cable, […]
  • 9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy 2 mei 2016
      As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine industry executives approaching the business of video from a range of perspectives and goals for the coming two weeks, during which 39 presentations will be made to potential advertisers. With the exception of Lauren Clifford, […]
  • New initiatives emerge to help refugees 30 april 2016
     Prompted by the ongoing refugee crisis affecting much of the western world, new initiatives have emerged to provide solutions to the many challenges facing the beleaguered masses. In a sea of clueless government bureaucrats and fearful citizens, these new startups want to tap into the potential of the newcomers. Privately funded initiatives may one day […]
  • Why YouTube Star Hannah Hart Is Remaking a 1970s Cult Superhero Series 29 april 2016
    Sid and Marty Krofft's 1976 cult superhero series, Electra Woman and Dyna Girl, is getting an update from the most unlikely of places: YouTube stars. Legendary Digital, multichannel network Fullscreen and Marty Krofft himself worked together on a reboot of the series that continues a trend of creators from the YouTube ecosystem—in this case two […]
  • Viral Friday Week 17/2016: #LoveAtFirstTaste, skateboarders en de slechtste Instagrammer ooit! 29 april 2016
    Viral Friday is de wekelijkse rubriek op Marketingfacts in samenwerking met Mindshare, waarin de beste virals van de afgelopen week worden belicht. Met deze week #LoveAtFirstTaste, skateboarders en het slechtste Instagramaccount ooit! Heb je een tip? Stuur 'm op! Lees meer over: Viral Friday Week 17/2016: #LoveAtFirstTaste, skateboarders en de slechtste Instagrammer ooit!.
  • With Sqreen, web developers can seamlessly find and avoid security threats 29 april 2016
     French startup Sqreen wants you to rethink how you deal with security for your web-based apps. With little effort, Sqreen can inspect, track and fix security holes, acting like a shield. You won’t have to change your workflow as Sqreen plugs to your existing app. Read More
  • No, Google did not try to buy us, says Telegram founder 29 april 2016
     Reports in the Russian press that Google tried to acquire the Telegram messaging app last year for $1 billion have been firmly rebutted by Telegram founder Pavel Durov. The rumors had been widely reported in the tech press today. Read More
  • With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority 28 april 2016
    When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it seeks to challenge Disney's big media dominance. Disney, which owns both Marvel Studios and Lucasfilm as well as broadcaster ABC, is also in the short-form, […]
  • Bnbsitter raises $2.5M for on-demand concierge service for short-term rentals 28 april 2016
     Bnbsitter is another startup operating in the Airbnb and short-term rentals ecosystem. However, differing slightly from property-management-style concierge offerings, such as London-based Hostmaker, the Paris-based company offers a pure on-demand marketplace for concierge-related services. Read More
  • Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls 28 april 2016
    As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a new partnership today which will give Viacom access to Roku's audience data and enable the company to deliver targeted advertising to Roku's various audience demos. […]
  • TechCrunch Pitch-Off Stockholm applications are open right now! 28 april 2016
     TechCrunch is hitting the road for the Summer and checking out some key global tech hubs to spread our Crunchie love all over you guys. Our world-famous TechCrunch Pitch-Off is a two-piece event. We invite a panel of investor judges to check out the very best startups in each city we visit. Each company has […]
  • Deliveroo begins investing in kitchen space to bring more restaurants to your area 28 april 2016
     Deliveroo, the on-demand delivery service for restaurant food, has begun investing in its own kitchen space, as a means to help solve the supply-side problem and expand the offering. Dubbed RooBox, the startup has launched an off-site kitchen initiative that is bringing restaurant brands to areas of London that have a large residential population but […]